meet the founders
Founders Michael & Debbie James fell in love with the 30A area during a spring visit in 2004. When they returned to Atlanta where they had been running a thriving real estate investment company, they immediately began the process of selling their property so they could make the Emerald Coast their home. Just thirty days later, they were in “paradise” to stay! Today, their goal is to help as many people as possible experience this beautiful part of the world, whether someone is on vacation in a “perfect fit” property or a vacation property owner. They believe in treating the vacation renter like a beloved family member, so that they can enjoy the vacation of a lifetime!Contact Us
Meet The Team
Founder and Managing Partner
Founder and managing partner Michael James guides the development of the company, implements its customer service strategy, and seeks to increase the quality of your Emerald Coast beach vacation. Michael strives to make a personal connection with each and every guest and to continually exceed their expectations.
Broker Associate with 850 Properties, Debbie James is passionate about helping Buyers find the perfect beach property. She also strives to simplify the process for her Sellers. Many of Debbie’s clients first vacationed in the area and then decided to purchase their own rental property. With over 10 years of real estate sales experience, along the Emerald Coast, she is highly knowledgeable about properties on Scenic Highway 30A. Paradise Beach Rentals and Debbie James can provide you with a turn-key solution to buying and managing your rental property.
Our marketing manager, Tim Winders, has expertise in designing and implementing business models, marketing systems, and automation. He has extensive experience in real estate marketing and sales which allows us to maximize the visibility of our vacation rentals. Tim also knows the real estate business. He has successfully completed over 500 real estate transactions since 2001, and has owned over 100 single family properties as rentals. A graduate of the Georgia Institute of Technology, Tim earned a Bachelor of Industrial & Systems Engineering.
Operations Manager Brooke Hooks works with all aspects of the company to ensure Paradise Beach Rentals is running as smoothly and efficiently as possible. This ensures that we continually exceed the expectations of owners and guests. Brooke vacationed in the Santa Rosa Beach area for several years from Springfield, Missouri until finally making it her home in 2009. Brooke has worked in the vacation rental industry for over six years and knows what it takes to excel and exceed industry standards.
Social Media Manager
Dulce Irving is our social media manager and has been helping us build a platform since 2015. She has over six years of experience helping brands build their social media platforms online. Graduating with a degree in English Writing in 2012, she also knows how to write great captions! While Dulce is more of a mountain girl, she loves the beach…especially the charming neighborhoods of 30A!